The Art of Media Relations

Sometimes industry rivals, disgruntled employees, unions, unhappy consumers and workplace accidents can trigger off a communication crisis resulting in bad publicity and negativity.  Hearsay may be sensationalised with resulting damaging postings on Facebook, Twitter or YouTube, etc.  The organisation and its spoke persons must know how to handle such situation when responding to the media.

This course is specially designed to equip and empower participants with the skills, techniques and confidence to develop a proactive and positive relationship with the media.  They will learn how to seize the opportunity when it arises while building a positive image for the organisation.